This should be pretty obvious by now, but link building is a pretty important aspect of your SEO strategies. Link building has been a big factor in how search engines rank web pages. If a particular web page has a lot of high-quality links pointing to it, search engines like Google will consider it relevant and therefore, the website will be ranked higher.
Ever since Google has been around, the strategies behind link building have always been changing and evolving to fit the current landscape.
These days, Google has been focusing on quality links vs quality in order to be sure that valuable website content rank higher than content that isn’t considered very useful.
Kaitie Frank has a column that she wrote over on Search Engine Journal where she shows us how you can craft a link building strategy that drives sustainable results, as well well as some things you should look out for.