In the both the B2C and B2B marketing spaces, content marketing is quite popular, as it answers the questions that come from your target audience. With content marketing, you can build trust with your audience, improve conversions, connect with customers and clients, as well as generate leads, all because of content marketing.
But is content marketing suitable for your HVAC business? Just like with any other business, it takes up a lot of resources, as well as time to create the content you would need to put out for a successful marketing campaign.
Jeff Riddall wrote about ten big benefits that many organizations have when they develop and implement a content marketing strategy.