Website traffic is considered a pretty important thing for any business, and if you’re a large website like Amazon, traffic isn’t a problem at all. But, if you’re not a multi-billion dollar company, you may end up having slightly more trouble getting traffic, and if you aren’t seeing very much traffic, you won’t be able to pull as many business opportunities and clients as you’d like.
Not only does more traffic help get you more business, traffic is an important element for data-driven optimization practices like conversion rate optimization (CRO). But if you’re running a small business website that isn’t getting the traffic for proper CRO and data collection, things can become a huge challenge.
If you are a small business by chance, you might be thinking of giving up on conversion rate optimization, but don’t do it!
Atul Jindal is here to give us some CRO tips and techniques that are proven to work if you have a low-traffic website.