If your HVAC site has a blog, then you’re already on a path to great marketing success! If you don’t, then I’d recommend you pick one up as soon as you can! Either way, you might want to check this out.
As many already knows, blogs are incredibly useful since it shows your audience and clients that your brand isn’t just a trusted source, but it will keep the interest of your visitors, showing them that your more than just a faceless business. It shows that you care about informing people visiting your site.
Developing and optimizing the right blogging strategy is an essential process you will want to make sure your blog remains efficient.
When working on your blog strategy, you want to make sure you focus on user intent, while providing people with answers that they could use.
Yael Klass has a post on Search Engine Journal where she suggests that you review your blogging strategy and find ways you can improve. The column provides tips on creating an amazing SEO plan!