In SEO, reporting plays an important role in developing a strong digital marketing strategy. By collecting the right data and knowing how to sort and understand the information, marketers will be able to figure out what efforts bring customers and what areas need improvements to provide a quality ROI for the company.
Staying on top of ranking opportunities is a critical piece of your SEO strategy puzzle. In this Moz video, Varad shows you how to supplement the existing Rankings Opportunities template and get ongoing insights into ranking opportunities.
