A really big part of anybody’s marketing strategy is competitor analysis, and it’s incredibly important that you keep up with all the changes that come along with it, just like everything else in marketing and SEO. New strategies are always being created, so it’s important to pay attention to them, and learn from them. After all, you want to make sure you you’re keeping current when staying on top of what your competitors are doing.
Competitor analysis and monitoring takes time, and if you’re not using the right tools, you’ll end up taking up a lot of time that you could have used for other aspects of the job.
But, we can thank the team over at PageTraffic, who has put together an overview of 14 free or freemium tools which can each provide a range of valuable insights for your planning.
Check out the full list of tools below.
Source – Search Engine Journal