The Secret Weapon of Great Marketing: 89 Power Words to Boost Engagement [Infographic]

Have you ever scrolled through social media or a website and felt completely unmoved by the copy? You’re not alone. In today’s digital world, where attention spans are shorter than ever, crafting compelling marketing messages is crucial.

The good news? You don’t need a magic formula to write copy that grabs attention and gets results. The secret weapon lies in the power of words.

The right words can make all the difference. They can evoke emotions, spark curiosity, and ultimately, persuade readers to take action.

That’s where Jansen Communications comes in. Their team of copywriting experts has put together a powerful infographic that dives deep into the world of 89 Power Words designed to supercharge your marketing efforts.

This infographic breaks down these words into easy-to-understand categories, including:

  • Cost: Words that highlight value and savings.
  • Superlatives: Words that emphasize the strength or importance of your product or service.
  • Size: Words that convey the magnitude of your impact or results.
  • Adjectives: Words that paint a vivid picture and create emotional connections.
  • Verbs / Adverbs: Words that inject action and urgency into your copy.
  • FOMO (Fear of Missing Out): Words that tap into the human desire to be included.
  • Trust: Words that build credibility and confidence in your brand.

Ready to unleash the power of words in your marketing? Scroll down to check out the infographic and discover the 89 power words that will set your copy apart and drive results!

Scott Davenport

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