When it comes to website design, there is a temptation to add all sorts of bells and whistles in an attempt to make the site look more impressive. However, scientific research has shown that simple websites are actually better for a number of reasons.
For one, simple websites are easier to use. When there are too many elements on a page, it can be difficult for users to focus on what’s important. This can lead to frustration and a decrease in engagement.
Simple websites are also faster to load. This is because they have fewer files to download, which can improve the user experience and help to improve search engine rankings.
Finally, simple websites are more memorable. When there is less clutter, users are more likely to remember the key information on the page. This can lead to increased conversions and sales.
If you’re looking to improve your website’s design, consider simplifying it. It may just be the best thing you can do for your business.
In the following video, Wes McDowell will provide you with comprehensive insights on what simplicity means and how to achieve it on your website.
