Did you know that there are some folks who will focus a little too much on SEO? By doing this, it can actually have a negative effect on your traffic. Over-optimizing can tend to led to things like bad UX. The text found in your content, as an example, won’t be easy or fun to read since it could be stuffed with too many keywords. If the text is chalk full of links, that an turn people off from your page, if not your site all together.
In the following video by Neil Patel, he covers the optimization trap where SEO can actually be detrimental to your website.