The Impact of Authentic Customer Reviews on the Buying Decision (Infographic)

Achieving success in the business world can involve a variety of different crucial factors. While the quality of products and services and effective marketing strategies are important, one aspect that often goes unnoticed is the significance of customer reviews.

However, one often overlooked element that greatly aids in achieving success is the importance of customer reviews. According to a recent study conducted by Emplifi in collaboration with Harris Interactive, an overwhelming 87% of consumers consider real-life customer reviews to have a greater influence on their purchasing decisions than direct brand advertisements or endorsements from influencers.

While businesses can easily promote their own excellence, it is often easier to deceive people with such claims. Conversely, genuine customer reviews provide the most reliable means of assessing a business\’s true quality.

We highly value the opinions of actual customers when it comes to evaluating a product or service. The following infographic summary presents significant insights and key points that can help transform your approach to promotional materials. We firmly believe that incorporating these findings will greatly enhance your understanding of customer perspectives.

For the full study conducted by Emplifi, please visit the link provided here.


Scott Davenport

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