Social media, when done right, can be the thing you need to reach thousands of people on a single post. It can help boos your brand engagement, and help you understand your audience, helping to get the word out about a particular service or product that you provide.
On a recent ACMR article, written by Kyle Gargaro, it shows how social media can be a powerful tool in your marketing arsenal. As he stated in his post, thanks to social media, he was able to hear about an air conditioning unit from a brand he hadn’t heard of before, specifically named Windmill. And he found out about it on TikTok of all places too!
You might want to give the post a look when you have the time, because he talks about what you, as an HVAC contractor, will do with social media to increase the sales at your business.