For some industries, marketing can represent up to about 40% of your marketing budget. In the HVAC industry though, you might end up needing to spend more money than that to compete effectively.
Marketing automation can help streamline your costs, allowing you to create even better and more effective campaigns. You have to make sure you’re automating the right way if you want to be successful, though.
Automation and technological solutions have really began to be used to undertake a variety of day-to-day functions of work. More and more things will eventually be taken over by machines, meaning we won’t have to worry about dealing with repetitive tasks anymore, there isn’t any need for human intervention, and there will be a wide application to machine learning, and more.
But a good question, how are small businesses adjusting to this shift? How will the utilize new automation tools so they can see an increase in their operations?
You can also take a look at the following infographic here as well.
Source – Social Media Today