Many know that a social Media competitive analysis is an effective way to obtain information on your standing amongst the competition. It’s a form of analysis that examines the social media of your competition’s performance.
If you evaluate your social competitors, you will be able to create social media competitive reports, which will let you discover what your competition is doing differently to stay ahead of the game and compare your results.
By performing a social media competitive analysis, you will be able to see a company’s strengths and weaknesses, allowing you to alter what you’re doing to get ahead of the competition.
Moz has an guide, written by Sally Ofuonyebi, where they go over what social media competitor analysis is, its benefits, and the steps you can follow when performing the analysis, and a list of tools you can use to get the job done.