Two important business points to focus on these days are building your brand using social media and driving direct response. Even though both are important, LinkedIn says that branding is what will have the best results in the long run.
Not only do you want to get your HVAC products and services out there to possible clients, you want to make sure you’re properly establishing relationships with your audiences via social media using a focused content plan.
If you are able to combine successfully both elements, the results you get will be maximized, although it will take some time to do so, so make sure you have patience and plan things out so everything comes to fruition.
This is what LinkedIn focused on with the latest infographic. It provides some great pointers that utilizes both brand and demand approaches.
You can check out LinkedIn’s full overview here.
Source – Social Media Today