Lean into Email in 2022: An Interview with iContact’s Hank Hoffmeier

email, keyboard, computer

In the future, a number of experts believe that email marketing is going to have improved automation, more relevant messaging, more cross-channel integration, and more personalization.

Data has suggested that even with all the forms of standard and digital communications we have at the tip of our fingers, we still like using email, mainly because it is generally an easier form of communication, such as Facebook Messaging, Twitter, and the like. It also shows that people enjoy getting email because their inboxes are a sort of refuge that represents a quite corner of the internet where they can talk to you on their own terms, on their own time.

Miriam Ellis was able to sit down with the Strategic Insights Manager at iContact, Hank Hoffmeier, where he discusses both tips and today’s trends that will make 2022 the year you focus on email of the future.

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Scott Davenport

Scott Davenport is the content writer and social media man of Thrive Business Marketing and Thrive HVAC in Portland Oregon. Writing about the current events of the SEO world, as well as tips and advice that fellow SEOs could use to improve their own SEO campaigns and shares it for the whole world to see!

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