What is the difference between inbound and outbound marketing?
With inbound marketing, you focus on your marketing efforts and budget so you will be visible the very second someone is looking for the products or services you offer.
Outbound marketing is when you focus on the marketing efforts and budget toward being visible to an audience of people that could potentially be interested in your products or services, but may not looking for them at that very moment.
According to Marketing 360, you want to first invest in inbound marketing first, where you can saturate your visibility and results. Once you’ve done that, you can then begin focusing on outbound strategies.
“when you think about your marketing funnel, focus on inbound first on search; then retargeting those searchers on social; then once they convert nurturing them with a good sales process and email marketing; then once you sell them marketing to them to leave a review, repurchase, share with friends, etc. The most successful funnel starts with maximizing inbound visibility!”