If your HVAC website contains images, then something you really have to consider is image load time. A page that takes too long to load completely because of images can turn people off of your site. Users are increasingly likely to click away if they have to wait too long.
The key is this situation is to maximize your page speed to see the best results, and that includes your visual elements as well.
What can you do, what should you do, and how can you maximize your site performance through image optimization?
The team at Website Builder Expert has created a guide that covers things from graphic formats to compression options.
Check out the following infographic: