Let’s imagine you’re online shopping for a brand new desk for your office, and you hop online to check out the reviews. Let’s assume you find three of them that would look good with the rest of your office. The first one has over 600 reviews and has a 4.5 star rating. The next one has only 20 reviews and was rated at only 1 star. Finally, the third one is a desk that was just released, and hasn’t even been reviewed yet.
It’s pretty obvious which one you’d go with. This is something people call social proof.
What is social proof? According to CXL, social proof is “based on the idea of normative social influence, which states that people will conform in order to be liked by, similar to, or accepted by the influencer (or society).
IF you’re wanting to get better results from your social media ads and you want to convert more people during their research and consideration phase of the customer journey, then there’s an article written by Anna Sonnenberg over on Social Media Examiner where she shows us how you can improve your social media advertising campaign results by utilizing social proof.