Facebook Messenger is a great tool for marketers to take advantage of since it can yield over 80 percent open rates, which is many times more effective than simple email. This means that it’s a smart idea to develop a marketing strategy around Messenger.
The tool has been making it possible to foster quality leads directly through the “Click to Message” feature. This allows users to take part in conversations on the Messenger app directly from the app they’re given in their news feed.
But, ever since Apple’s implementation of iOS 14.5, it has become much more of a challenge to track and attribute campaigns using pixel data.
But pixel-based conversions are the only option regarding driving results within Facebook, though, as both Messenger and Facebook lead forms are options that have remained mostly untapped.
Sean Johnston has a column available on Search Engine Land where he shows us the step by step process that puts them to work for you and your business leads.