Having a blog for your HVAC is great because it will help improve organic traffic. The more pages you have on your site (each post you write on your blog will count as individual pages), the better the chances you will have to show up on the search engine results pages. This increase more of a chance for a user to click through to your page, come to your site, and potentially become a client in the future.
In a nutshell, blog content shows your audience and customers that you’re a trusted source in your industry.
Even if you have a of different blog pages on your site, it won’t always guarantee a lot of visits, but luckily, there are solutions for that! In the following video, Neil Patel breaks down how you can promote you’re blog’s content when nothing else you’ve done works.