How to Maximize Your PPC Performance in 2022

Search Engine Journal is here to help out if you\’re looking to figure out what you should focus on when it comes to your HVAC PPC campaigns. With the video below, you\’ll find Loren Baker and Jeff Ferguson talking about some of the biggest PPC trends that\’ll help you figure out your strategies.

Since we will be losing third party tracking for businesses in 2022, and they’ll have to find a way to rely on just first party data, the following SEJ will give us some guidance on how to deal with this huge change we’ve grown accustomed to over the years.

Scott Davenport

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