SEO not only works, but is important since traffic equals leads, and leads can turn in to business for HVAC company. If you invest in SEO, you’ll be able to raise your rankings in Google, sending more traffic down the pipeline to you.
Testing out new paid marketing channels can be fairly easy since you can allocate test budgets and assigning someone in-house, letting you easily discover if you’ll see a positive ROI.
But is SEO always that simple? Not always, as the time it takes to get anything good is typically six months, and assuming you see any viable results, it can be difficult to quantify or attribute to any single project. SEO is more than just a financial investment, but you’ll also possibly need product resources too.
The following linked Moz article, written by Daniel Marks, may not be covering what SEO is worthwhile, or will help determine your SEO strategy and the like, but it’ll help you navigate the following questions:
- Should you invest in SEO in the first place?
- How much should you invest in SEO?
- How should you structure your SEO investment?
- How should you measure your SEO investment?