To start off, what is Cumulative Layout Shift, or CLS for short? CLS is the unexpected shifting of webpage elements while the page is still downloading. The sort of elements that cause shift is typically fonts, images, videos, contact forms, buttons and other sorts of content.
As you can imagine, this is important for any business website, because if your any of your web pages begin shifting around as it’s loading in your browser, it can cause a poor user experience, and nobody wants that, especially if it means losing visitors or potential clients.
In the following Google Search Central video, you will be shown how to reduce your website’s CLS. Not only does it cover what it is, but it talks about its common issues and solutions, how you can measure it, and what a good score is.