Something that can be both time consuming and difficult is broken link building, and sometimes, it’s possible that it can still leave you feeling disappointed with the result.
I’m sure you’ve heard of link building, but it’s not quite the same as broken link building.
With broken link building, it involves finding information about your niche (in this case, it’d be something about HVAC most likely) that isn’t live anymore, and ultimately recreating a version of the old content. Once the new content has been recreated and posted on a new page, all you need to do is replace the broken link with a link to the brand new site page.
When you ask link building professionals about using this particular strategy, they might say that it works, while others say that just isn’t worth their time, or yours.
In a recent Moz post, AbdulGaniy Shehu will show us the exact process that we can use in order to get some results using broken link building. This includes:
- How to find resource pages at scale
- How to get broken link building opportunities from resource pages
- How to analyze your competitors’ link profiles for broken links
- Best practices that help you succeed with broken link building