Being able to know how 301 redirects work are an important part of SEO. If web pages get removed or URLs are changed, 301 redirects are typically used to people who visit that original page and move them over to the new one automatically.
There are a number of reasons why you’d want to redirect a page, including:
- You have found a broken URL.
- Your page has moved to a new location.
- You are changing your domain name.
- You need to delete a page.
In this episode of AskGooglebot on the Google Search Central YouTube channel, John Mueller covers what type of redirect to use and how long a site should keep a redirect after a site move.