YouTube, being the second most popular search engine in the world, is a wonderful platform for you, as a business, to capture the attention of customers and clients alike.
No matter if you’re ready to advertise on YouTube or still on the fence, you’re in luck. YouTube advertising is one of the best strategy moves you can make as a marketer.
There are plenty of benefits to advertising on YouTube, including::
- It’s cost effective
- YouTube advertising is highly targeted
- It helps you connect with your audience
- The metrics are easy to measure
- It can provide fast results
- Advertising with YouTube can put you in front of billions
Do you want more control over who sees your video ads on YouTube, as well as create more advance audience segments for your ads?
Anna Sonnenberg has a great article that she wrote that will help you learn how you can improve your YouTube audience targeting by utilizing both first-party and native data in Google Ads Audience Manger.
Check out her post over on Social Media Examiner right over here!