As an HVAC business, have you ever come out with a new product or service that people just love? If so, I’m sure you saw a lot of positive reviews, as well as new clients signing on to take advantage of it.
Unfortunately though, it’s only a matter of time before other HVAC businesses begin developing the same kind of service, or something else just as new and exciting to compete with you. This ultimately means that you’ll have to defend your position against these upstarts in Google Ads, but how?
Is there a way you can hold off these competitors? Pauline Jakober came up with seven legitimate ways you can protect you groundbreaking product or service from upstart competitors in Google Ads.