A long time ago, Spiderman’s Uncle Ben once said, “with great meta descriptions comes great CTR of your organic search results.” Ok, he didn’t really say it like that, but that doesn’t make that line any less true. The better your meta tag descriptions are, the more people will see your page in the SERPs and will actually click through to your site, resulting in more traffic for your business!
To get to the point, are meta descriptions still important? The short answer is yes, they do still matter. They play an important role in helping your improve your organic search visibility as well as getting more targeted website traffic.
Although meta descriptions don’t directly influence search rankings, they are considered an indirect signal and that means that you should still be using them!
Brian Harnish wrote a column for Search Engine Journal where he shows us how we can create awesome meta descriptions that will help search engines understand the content on your page, all while inspiring people to visit your website.