Are you running a business online? Are you looking ahead to take advantage of Web3?
If you don’t know what Web3 is, don’t worry, we got you. Web3 is the third generation of web technology, and is being touted as the future of the internet. This version of the internet is blockchain-based, including cryptocurrencies, NFTs, DAOs, decentralized finance and promises to transform a user’s online experience.
Although it can be a challenge to truly define Web3, here are some core principles:
- Web3 is decentralized: instead of large swathes of the internet controlled and owned by centralized entities, ownership gets distributed amongst its builders and users.
- Web3 is permissionless: everyone has equal access to participate in Web3, and no one gets excluded.
- Web3 has native payments: it uses cryptocurrency for spending and sending money online instead of relying on the outdated infrastructure of banks and payment processors.
- Web3 is trustless: it operates using incentives and economic mechanisms instead of relying on trusted third-parties.
In an article written by Michael Stelzner, you’ll find out why marketing in Web3 will require a shift away from the marketing models that you’ve been used to. He’ll show you how you can structure a team that will lead you into the future of the internet.