As a business that provides HVAC services to B2B companies, you want to reach as many potential clients as possible, which means it\’s a great time to talk about paid advertising. More specifically, we\’re going to focus on Facebook Ad.
Services businesses, such as yours, or the one you work for, can benefit from Facebook ads more than other types of businesses for a few reasons:
- Service businesses cater to local audiences, bringing ad spend way way down.
- Most services businesses aren’t advertising on Facebook. This means your competition is low to non-existent, making it easy to compete. The price of ad spend is even lower because of this.
The following Wes McDowell video talks about the last Facebook ad funnel you’ll need. He even shows us a guide on what goes into each ad, the best targeting options, and how much money you should be spending.
