It appears that many professionals in the field of SEO tend to approach their work with a focus on auditing. Essentially, they are always on the lookout for ways to identify and fix issues that might negatively impact their website’s search engine rankings.
While this approach is not necessarily problematic, as fixing any issues can certainly help improve a website’s SERP rankings, it is important to recognize that there may be other ways to approach the task of improving SEO performance. By conducting comprehensive audits of websites and digital assets, we can pinpoint any inefficiencies or errors that might be contributing to poor performance in search results.
In this episode of Whiteboard Friday, Will advocates for a shift towards a testing-oriented mindset, which can help us generate new ideas for improving SEO performance. He also highlights how ChatGPT can be used to generate test ideas.
