In the world of B2B HVAC, where technical precision and professionalism reign supreme, every detail matters. From the products and services offered to the communication style, everything contributes to a company’s reputation. And when it comes to email communication, one often-overlooked element can significantly impact how your message is perceived: fonts.
Choosing the right fonts can make your emails more readable, engaging, and reflective of your company’s brand. The wrong fonts, on the other hand, can create a cluttered, unprofessional appearance that may even drive recipients away. As an HVAC company serving other HVAC businesses, it’s essential to select fonts that are both functional and visually appealing.
To help you navigate the world of email fonts, we’ve included an infographic from Brafton that outlines the best and worst options for your B2B HVAC communications. From clear and web-friendly fonts to decorative fonts that should be avoided at all costs, this infographic provides valuable insights to ensure your emails make a positive impression.