If you\’re running a B2B business for the HVAC industry, I\’m sure you probably have a Google Business Profile (GBP) by now. If not, you might to heavily consider it. Without one, potential clients will have a tougher time finding your business.
With a GBP, you\’ll be instantly set up for a first impression for searchers who see your business’s essential info listed on the right-hand side of the interface. If your business has a physical location, you\’ll be able to make use out of GMB\’s Google Maps integration, which would make it easier for potential clients to find you on Google.
If you already have a GBP listing, you will want to make sure it\’s optimized so you will be in the best position to get found by potential paying customers.
Kristopher Jones has written a Search Engine Post where he has some tips that he will share with us on how you can optimize your GBP listing, so go check it out!