There are a lot of SEO tools that marketers can take advantage of out there, including the likes of Moz, SEMrush, Ahrefs, and more. With these tools, when you type in a specific keyword, these tools will show you a SEO difficulty number, telling you how hard it is to rank on Google\’s search engine. […]

Are Facebook Instant Articles a good move for your business? In this LYFE Marketing video, they will tell you what are Facebook Instant Articles, how do Facebook Instant Articles work & how to get started with Facebook Instant Articles in 2021.

Changing with the times is inevitable, and this applies to all business sites who wish to keep with the times and with clients and consumers. Recently, a study by market research firm Bastion db5 came out that had over 1,300 respondents in the advertising, marketing and PR industry. Based on this study, it seems that […]

Content and SEO are both an incredible thing, as they see nothing but a bright future ahead of them. Overall, it seems that content is improving because we are learning how to strategize, research, create and publish it for everybody to enjoy. Because of that, content marketing went from something that was nice to a […]

Do you upload videos dedicated to HVAC? If so, I\’m sure at some point, there might have been a time when YouTube has copyrighted or flagged a video or two. That\’s never fun. But, YouTube has been working on a solution for that. Recently, YouTube did a small-scale test of it’s pre-publish Checks tool in February. […]

Here\’s a piece of cold hard truth: Every website will eventually have some SEO errors that will end up affecting your search rankings. It doesn\’t matter how much you try to prevent it, it\’s going to happen. Don\’t worry, if this has happened to you, you aren\’t the only one this has happened (or will […]