The Transparency Trap: Avoiding Over-Sharing in B2B HVAC
By Scott Davenport |
Transparency is often touted as a crucial ingredient for building strong B2B partnerships. Within the HVAC industry, there can be great value in opening up to partners about internal processes, capabilities, and challenges. Sharing information openly can promote greater trust, enable more collaboration on meeting customer needs, and improve communication flows. However, such transparency also […]