Traffic

traffic, highway, lights

Google Refutes Data on ‘Zero-Click’ Searches and the Role it Plays in Guiding Referral Traffic

Over the last few days, it seems the SEO community has been talking about a new study shared by SparkToro. The study is saying that over two-thirds of searches done on Google results in no click-through at all. As explained by SparkToro’s Rand Fishkin: “From January to December, 2020, 64.82% of searches on Google (desktop and mobile …

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night, city, aerial view

The World’s Top 50 Websites: How Does Your Site Traffic Compare? (Infographic)

All websites are created differently. Topics, content, number of pages, it’s all different. Even in the same industry (just like in HVAC), websites can be vastly different in how big they are, even if we’re talking small business. When you compare the world’s most popular websites and your own small business website, it’s safe to …

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accountant, accounting, adviser

What Are Some Ways You Can Use Website Traffic Estimators in SEO

It’s possible to obtain estimated website traffic data through different tools, such as SimilarWeb or Alexa, which all have different degrees of features and accuracy levels. There are also other tools that are designed for specific purposes, all of which use educated methodologies in order to estimate traffic. Remember that this is only estimated, and …

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