When you’re marketing a B2B, you want to make sure that you have a well put together B2B multichannel funnel strategy. Utilizing a number of channels through a marketing campaign can help you improve connections, leads and conversions. By connecting with your target audience in ways that fits with their unique needs and preferences, you’ll …

A B2B Multichannel Full-Funnel Strategy In Five Steps? Yes! Read More »

On this Search Engine Journal video, funnels are the topic! They talk about the sale funnel, breaking it down, as well as the differences with the marketing funnel. After that, they talk about the complexities of marketing to each stage, and then break down best practices and how we can succeed with the full-funnel.