Small Business

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Google Simplifies Ad Creation Of YouTube Ads For SMBs

On June 21, during the International Small Business Week, Google announced that they are launching a simplified ad creation workflow for video ads on YouTube, and is now available globally on both desktop and mobile. Now, advertisers can launch a campaign by adding a video, selecting the specific audiences, and designating a budget. Here’s what …

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A Small Business Guide to Starting a Podcast (Infographic)

It seems that podcasts have gotten more and more popular over the years, as more people are listening to them on a regular basis. They can be extremely useful to listen to, they can bring enjoyment. Podcasts have reached over 100 million Americans every month, according to the most recent Edison ‘Infinite Dial’ report. More than …

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10 YouTube Videos That Every Small Business Should Create (Infographic)

If you’re considering making HVAC videos for your business as part of your digital marketing strategy, you might want to consider it as YouTube is a huge platform by itself, but also a great place to put your best content out there for people to see. YouTube has over 2 billion monthly, logged-in users. Not only …

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Small Business and Link Building (Infographic)

Because of the constant change Google’s search algorithm is always going through, it’s always a good idea to have a link building strategy for your HVAC business’s digital marketing plan. Despite the constant evolution of Google’s algorithm, links will always be a key indicator of website quality and trust. If you can keep up a …

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