With effective marketing strategies, you can attract and engage with the right person with the right message at the right time. This is true especially when marketing to people of different generations. This is called generational marketing. It’s hard to acquire customers, especially when you’re trying to market a product or service to a number …

How To Use Online Reviews To Market To Different Generations (Infographic) Read More »

As more businesses begin to take on their online marketing strategy, it is becoming apparent that local SEO is getting harder to implement. Businesses realize that without the help of an SEO professional, they will be at a disadvantage in competing with larger companies around the same region. But what does local SEO have to …

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For small businesses, reviews are important. With positive reviews, they can flourish. With negatives ones though, and business can all but dry up. Reviews can make or break them. They are that important. Proactive online reputation management can build trust with new and returning customers, as well as increase the visibility in local search. According …

Fewer People Trust Online Reviews Read More »