In the highly competitive and fragmented B2B HVAC industry, reaching the right decision-makers with effective advertising can be a daunting challenge. With a multitude of HVAC companies operating across different regions and specializations, traditional advertising methods often struggle to deliver targeted and cost-efficient results. However, the rise of programmatic advertising presents a promising solution for […]

In this episode of the Search Engine Journal Show, join Rajeev Goel, Co-founder and CEO of PubMatic, as he talks with our Founder, Loren Baker, about the future of programmatic. In this video, You’ll hear about the key insights on Google’s open bidding, ID services, how AI can play a future role, bidding after cookies, […]