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Optimization

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How to Make WordPress Optimization Easier & More Effective

WordPress optimization can involve any effort to enhance website performance, efficiency and speed. With a optimized WordPress site, it will load faster, run faster, improve your SEO, retain more traffic and create a better overall use experience for your visitors. Optimizing your WordPress site can feel like a never ending job, because it pretty much …

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How to Make WordPress Optimization Easier & More Effective

As of 2021, there are around 1.3 billion total websites on the internet, and out of all of them, over 455 million sites are utilizing WordPress. That’s a lot of people out there who built their business websites with the platform. For most people, WordPress is simple, powerful, and it’s free too. Since you and …

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The Optimization Trap: When SEO Actually Hurts Your Traffic

Did you know that there are some folks who will focus a little too much on SEO? By doing this, it can actually have a negative effect on your traffic. Over-optimizing can tend to led to things like bad UX. The text found in your content, as an example, won’t be easy or fun to …

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How Do You Optimize Your Website Content to Improve Google Rankings & Conversions? (Infographic)

Optimizing your website content is something every website owner should do, especially if it is a business website. By optimizing the content on your HVAC site, you’ll let search engines place you where you should rightfully be in the SERPs. But what is the best way to optimize your content for the best SEO performance …

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Google Smart Shopping Campaigns: The Advertisers’ Guide to Structure, Optimization, & Reporting

On Marketing O’Talk, the gang is joined by PPC experts Pamela Lund, Kirk Williams, and Cole Soldwisch to talk about Google’s Smart Shopping campaigns. In this video, we will learn how we can structure smart shopping within your account, how to optimize campaigns, reporting hacks, and more!

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