Keyword cannibalization is when two campaigns, often paid search and organic search, compete for the same keywords and traffic. This ends up driving up costs for paid search while decreasing organic visibility. For HVAC businesses, avoiding keyword cannibalization is crucial to maximizing the effectiveness of marketing budgets. Keyword cannibalization happens when a business targets the […]

Before we go any further, let’s define keyword cannibalization. Keyword cannibalization is when you have various website pages (such as articles an blog posts) that all rank for the same search query in Google. So if you have two or more pages on your site that contain content that is too similar to each other, […]