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Influencer Marketing

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20 Key Insights From TopRank’s 2022 B2B Influencer Marketing Report (Infographic)

Before we go any further, we should know what influencer marketing is and what it means in the realm of B2B. As we’ve covered in previous posts, influencer marketing focuses on using important and well-known leaders in the industry that helps to drive a brand message to their own audience, essentially growing the original brand’s …

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The Pros And Cons Of Influencer Marketing For Your Brand (Infographic)

Influencer marketing has been around for sometime now, but it has become wildly popular in the last few years. This kind of marketing has made its way to the forefront, all thanks to the advancements we’ve seen in technology. Anyone who is doing digital marketing for a client, or for their own business is strongly …

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The Ultimate Guide To Measuring Influencer Marketing ROI

It isn’t a secret that influencer marketing marketing is in a constant state of change and evolution. It’s always changing and keeping up at the speed of social, and it’s important that you keep iterating on your influencer program by staying up-to-date with accurate and reliable data. Being able to shift your approach to selecting …

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How Do You Hire Influencers For Your Business?

Sometimes, no matter how long you’ve been in business, there are still plenty of things you can learn. As an example, even if you’ve been around the marketing block for the last 10 years, does that mean you know how you can hire an influencer to help you out with your marketing efforts? Maybe yes, …

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What Does Influencer Marketing Cost Today?

Depending on who you ask, influencer marketing can be an important aspect of business if you can utilize it right. For those who are using influencer marketing knows that it can be a great way you can reach potential customers, because doing it by yourself (even with all the other marketing options out there) can …

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YouTube Influencer Marketing: The Definitive Guide Of 9 Campaign Types

There are many types of marketing available to brands to use to get the word out about the products and services that they provide these days. But let’s be honest, raise your hand if you never thought about or even gave influencer marketing a chance, especially in the HVAC industry. I know that a lot …

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