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Digital Marketing

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Why SEO Is The Center Of Digital Marketing

No matter the channel you use, they should all work together in the future of digital marketing. Out of all of the channels you use to market your business, SEO is ultimately at the center of it all when it’s structured correctly. Once you’ve found the best keywords for your content (all based on customer …

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What Will Web3 Mean For Digital Marketers?

If you’ve heard anything about Web3, also called Web 3.0, you might have heard certain words being thrown, such as “decentralization,” “digital self-sovereignty” and “user-specific”. But what do those things even mean? According to Shaun Heng, vice president and chief of staff at CoinMarketCap, “The ownership element is the key difference between Web 2.0, the current …

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Two New Trends Changing Digital Marketing

In this Ignite Visibility video, digital marketing expert John Lincoln, shares two new aspects of online marketing that will assist you in improving your PPC strategy. 3rd-Party Data TargetingAlthough every platform you use offers targeting options, specifics are typically are found lacking. Use data enrichment audiences to improve your targeting and get access to the …

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10 Surefire HVAC Marketing Ideas

Just as with many businesses out there, it can be a challenge to pull in new customers and clients for new business leads. It seems like you either can’t think of anything new, or anything that you can think of, it doesn’t end up work. In reality, it can be challenging to stand out when …

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How To Best Invest In Digital Marketing

When it comes to investing in digital advertising, what is the order of channels you should be investing in in order to see the best results? Brand Retargeting Inbound Search – LSA , Maps ads, Search, Shopping Targeted Outbound – FB/IG/IL/YT targeting specific audience Shotgun Outbound – TV, Billboards, Radio, Podcast, etc. Check out Marketing 360‘s …

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How To Upsell Your Digital Marketing

Upselling is a sales techniques that is designed to persuade customers to purchase a more expensive, upgraded, or premium version of a product or service with the intention of making a larger sale. With upselling digital marketing campaigns, you can drastically increase a company’s revenue. This White Shark Media will teach you how to effectively upsell PPC …

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