Is Your B2B Sales Funnel Gen Z-Friendly? Understanding Buyers’ New ‘Pull’ Triggers
By Scott Davenport |
The landscape of B2B sales is undergoing a seismic shift. As a new generation of buyers emerges, traditional sales funnels are becoming obsolete. The digital age has empowered B2B customers to take control of their purchasing journeys, demanding a more sophisticated approach from businesses. Gen Z, the digital natives, are reshaping the B2B buying landscape. […]