The HVAC industry is heating up – and artificial intelligence (AI) is adding fuel to the fire. According to recent research, over 75% of B2B companies have already adopted AI technology to boost their digital marketing efforts. For good reason too – AI automation is revolutionizing the way B2B HVAC businesses connect with prospects and […]

When you look at the current digital landscape, the success of any business, including HVAC (Heating, Ventilation, and Air Conditioning) companies, hinges on effective marketing strategies. One such strategy that has revolutionized the way businesses engage with their audience is marketing automation. In this blog post, we’ll explore what marketing automation is, delve into why […]

Some people might be wondering, what is email marketing automation? Email automation is a way to create emails that reach your target audience with the right message at the right moment—without doing the work every time. With automation, you can send out automated messages leveraging a marketing automation tool. Marketing 360 has come up with three […]

You’ve heard the phrase, “Anything you can do, I can do better,” right? In marketing, there are certainly things that can be done by a human that will be successful. But sometimes, it takes more than just a regular human to do things better. Sometimes we need a little automation through programming expertise. In this […]

I’m sure you’ve heard about the dangers of automating tasks. The more automation you do, the more tasks are out of the hands of an actual person. But these days, it’s actually not as bad as you might think. It can actually help you do some of the tasks that take too long or are […]

For years now, we’ve seen marketing automation technology become more prevalent in the marketing industry. But is it a good idea to keep using it along side your other marketing efforts? Should we back off? Dive in to learn more about marketing automation technology’s advantages and disadvantages, why the human touch remains indispensable, and tips […]