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Attribution

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What Is Attribution For Marketing?

By Scott Davenport | Sep 1, 2022
What is attribution? According to Marketing Evolution: The Short Definition: Put simply, marketing attribution is the analytical science of determining which marketing tactics are contributing to sales or conversions. The Long Definition: Marketing attribution is the practice of evaluating the marketing touchpoints a consumer encounters on their path to purchase. The goal of attribution is to determine which …

What Is Attribution For Marketing? Read More »

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