Did you know that landing pages have a singular purpose?
They help drive conversions and leads providing an educated place for audiences to complete a specific call-to-action in digital campaigns. Landing pages will lead customers to a specific product, service or offer, encouraging them to take action.
In this Search Engine Journal Ask An SEO question,
“How do I drive traffic to my key landing pages when it’s being distributed to other informational pages?
I am trying to effectively implement more keywords on my home page to drive more traffic there, as opposed to where the traffic is mainly leading to.
Do I remove the content on that page and paste it onto the home page, or do should I shape those pages to match my needs?”
There are several things that you can do to get more people to visit your desired landing pages. Is there anything that you can do to get more traffic to end up on your advertised landing pages?
Mindy Weinstein shows us how to get more eyes on your targeted landing pages when searchers are directed to informational pages. Check it out with the Search Engine Journal link below!