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According to TechTarget, customer retention is “a metric that measures customer loyalty, or the ability for an organization to keep its customers over time. In addition to identifying the number of loyal customers, customer retention can reflect or predict customer satisfaction, repurchase behavior, customer ...

SEO requirements always seem to change, and it can be difficult to keep up with all the latest developments. But if you want your HVAC Google rankings to go straight to the top of the search results, you have to ...

During a Google office hours hangout, Googlers received a question of whether or not to try ranking for zero search volume keywords. They asked: “Let’s say I research on a keyword which has no volume or keyword density, but we are ...

SEO Copywriting is all about creating compelling content following search engine optimization techniques. Copywriting is a technique that lets readers take a certain action, such as buying a product or service that you offer. It’s a copywriter’s job to create ...

There are many benefits to not only posting content on your social media channels, and doing it regularly. Social media provides a great platform for keeping in touch with your customers and clients, especially when you post about product updates, ...

With the HVAC industry set to grow in the coming years, it's important that you develop a competitive plan when it comes to HVAC advertising, or else your company might end up watching your competitors head into the sunset, leaving ...

Programmatic advertising has become an increasingly important part of marketing. As digital marketing keeps maintaining its primary position as the primary way marketers communicate, the need for programmatic advertising will continue to increase as tools to improve the process of ...

What is the structure of CRM? CRM is the organization structure design for two-sided relation to customer. CRM is divided by 3 major section including operational, analytical and relational. CRM can be considered in two trade & work and cost views. ...

Do you have trouble securing investment into SEO initiatives? Is it difficult to explain the potential value of targeting certain keywords within your content process? If so, the team from SEMRush has outlined a formula, which you can find in the below infographic, ...