Attention-grabbing content comes in all shapes and sizes these days. With social media and mobile devices keeping audiences perpetually plugged in, snackable content that can be consumed in just a few seconds or minutes is invaluable.
For B2B companies looking to engage their partners and prospects while educating in easily digestible ways, quick-hit content should be part of any modern marketing strategy.
In this post, we’ll explore five types of snackable content perfectly suited for HVAC businesses marketing to other industry players—from micro-blogging and short videos to interactive formats and visual infographics. To help visualize these tactical content formats, we’ve also included a handy infographic highlighting key details on each.
The snackable content highlighted includes:
- Micro-blogging (Twitter threads, short LinkedIn posts, 300-word blog snippets)
- Short videos (TikTok, YouTube Shorts, Instagram Reels)
- Infographics (visual data representations, charts, graphics)
- Memes and GIFs
- Interactive content (quizzes, polls, prompts)
No matter your goals – driving site traffic, boosting brand awareness, generating leads – bite-sized content can help you connect with audiences and stand out. Read on to learn more about capitalizing on snackable content!
By incorporating various forms of snackable content into your marketing, you can capture attention amid short attention spans while educating and entertaining HVAC industry partners.